Breast cancer awareness billboard

This breast cancer awareness campaign won us awards in Cannes Lions, Clio & Adfest. Art Direction contributed by Kok Keong, Photography by Alex Tow.


4 comments on “Breast cancer awareness billboard

  1. Fred says:

    On the breast cancer billboard, at first I was perplexed but later realized the innovative humor and thought provoking idea. Well done!

  2. cal says:

    hmm i see it for some times and still cant get it.. neway wats the copy read?

    • grassreport says:

      According to research, breast cancer patients who found out in the later stage often have to make the painful decision to cut away one side of their breast in order to survive. We can’t show breast in outdoor, hence the metaphor of half branded bras. The text simply advice the target market to have a regular mammogram scan for early detection to avoid this tragedy.

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