Latest press ad

Not really portfolio material, more of a confession that most of the requirements in our briefs, for marketing reasons, are actually meant to be boring & mediocre. This one is targeted to parents, where the level of creativity is put at the ‘safest’ mode.

Advertisements

4 comments on “Latest press ad

  1. Fred says:

    I couldn’t read the fine print on this one but it’s pretty cool to use the “heart” and “eye” to emphasize “use your heart to see” =”attention is vital”. But only a Chinese person will understand this logic.
    This is thought provoking as well….

    • grassreport says:

      Thanx Fred, this was published in a Mandarin Newspaper for the Chinese community in Malaysia. I like your take on ‘attention is vital’. Great line if we could have an English version if this.

  2. Driv says:

    哈哈,正⋯⋯ 好IBM~

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s